Drive the web to increase sales


Founded in 1936, Furet du Nord  is a bookstore that sells books, stationery, multimedia, disks and videos. The expansion of Furet de Lille's sales area in 1982 and again in 1992 (from 500 to 4500 and then to 6000 m² over 8 floors) made it one of the largest book stores in Europe. Today, on average, 12 000 visitors "browse" the store everyday. Furet du Nord called on Smile to deploy a web-platform - a B2B and B2C site including HR and corporate sections as well as a connection to company's IT services. Due to the increase in the sale of cultural products online, Furet du Nord views the web as a new driver for developing business.
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